MAGAZINES C1A

 06/09/2023

Introduction to media representations

L/O: To explore the concept of representations & stereotypes.

representation- 

The media offers the audience an interpretation of the world.

It is a RE PRESENTATION of the events, people and places.

The representation is positive because the text states 'superhuman' which is saying that people with disabilities can do sports even at a disadvantage.

-powerful, strong, athletic.

08/09/2023

Do Now 

In the high school musical the teenagers are made to look positive.

Greta Thunburg

-They gave them geeky clothes (shirts tucked, round glasses)

- Socially awkward because they don't talk to many people

-Their physically awkward with each other.

- Very geeky actions

nanny-  strict, old female

nurse- smart, kind, middle aged women

teenager- moody, ratty

astronaut- old man, very smart

football player- young/middle aged, protective, male

opera fan- retired old person, very rich

teacher- loud

tatto lover- punk, scary

The advert challenges stereo types by putting stereo typically female jobs on males and showing other 'manly' hobbies along side them whilst stating "are you man enough... to be a nurse?".

Educating the East End

-The students are stereo typically naughty and act like teenagers.

-They challenged the stereo types when the students were having fun at school and not being moody.

-Teachers being represented as professional.

13/09/2023

Representations in magazines

L.O: To explore the representations found in magazines.

Direct address: when the model is looking directly at the camera towards the audience.

Cosmo

Target audience- Their target audience is young female adults, they have shown this by using a female celebrity and female colours to attract. The magazine has also put advice on relationships and weight loss which quite often attracts that kind of audience.

Carrie Underwood is the cover star and she is represented as confident, pretty, a role model, happy, bold, flawless, very open and genuine

Cover 1. kind, sweet, country

Cover 2. bold, stunning, confident

Cover 3. free, graceful, pretty 

Innocent, bubbly, sweet.

15/09/2023

-Based on different subjects

-Different star vehicles 

-Different colour palettes 

-Different mastheads 

-Different shot types 

Gender has been represented very stereotypically in these two magazines. For example Cosmopolitan has used female colours like pink and purple whilst GQ has used male colours like different shades of blue. Carrie Underwood is wearing a flowery dress and she is looking very happy although David Beckham is looking more professional wearing a tuxedo and his hand placement. They have stereotypical jobs as David is a footballer and Carrie is a singer.

- They have done opposite stereotypes

-Cosmopolitan has used female colours on a male whilst GQ has used male colours on a female

-The description is the opposite of stereotypical.

20/09/2023 

Exam style magazine question

L.O:  To write and structure an effective exam style question.

x 

The two covers are represented very differently. Cosmopolitan represents Tom Daley in an anti-stereotypically way, for example he has been dressed in more feminine clothing both in colour and style. However as a gay man, this is more stereotypically. On the other hand there are more stereotypically masculine representations with the tattoo and the muscular physique.  

Both covers are represented very differently. GQ represents Rihanna in an anti-stereotypically way, the reader can see this because of the sexual objectification of cover star because she is topless which is stereotypically an action that only men do. Although she is dressed as a Greek goddess who is a woman. However the colour palette is stereotypically muted.

The representation in the two magazines are similar because both Tom Daley and Rihanna are being anti- stereotypically dressed. However the differences between them is that Tom would normally be stereotypically represented with his colour palette as he is a gay man whilst Rihanna is not gay. 

22/09/2023

Representation

L.O: To create magazine covers showing an understanding of representation.

04/10/2023

Industry research

L.O:  To research companies linked to set products.

Circulation- The number of copies of a publication distributed by a publishing company.

Advertising revenue- The income you can earn from advertisements seen on your content.

Cover price- The price of a publication, such as a book newspaper or magazine traditionally shown on the cover.

Subscription model- When customers are charged for a recurring fee for access to ma product instead of a one time express.

Multi Platform- A mode of storytelling that plays itself out across multiple entertainment channels.

Readership- The readers of a newspaper, magazine or book regarded collectively.

Ideology- A system of ideals and ideas which forms the basis of economic or political theory and policy.

Brand identity-  the specific design and messaging a company uses, including logo, colour scheme, typography, voice, and tone.

Target audience- a particular group at which a product such as a film or advertisement is aimed at.

GQ:

- 1931 

- A gentlemen's quarterly magazine and focused o mens fashion.

- fashion, sport, health, humour, politics and music.

- Condé Nast

- It is multi-platform as it is on the app store but it is also on print

- Readership: 213,000

- Circulation: 85,050

- Target audience: men aged between 20 to 40 year old ABC1

-  The brand image: GQ's tagline "look sharp, live smart" GQ are progressive with the current trends with mens fashion and are continuing to follow them.

VOGUE:

- 1892 ( British vogue was launched in 1916)

- It was made for social elites back in the 1800s. High society diary.

- Yes VOGUE is now aimed at everyone and is a fashion and lifestyle magazine.

- Condé Nast

- VOGUE is both print and multi-platform yo can find it in magazine stores and online

- Circulation: 190,249

- Readership: 796,000 

- Target audience: 17 to 29 year old wealthy women usually well educated/professional ABC1

- VOGUE are very glamorous and have a lot of adverts for expensive brands, they emphasise wealth and good status in their magazines.

04/10/2023

A younger celebrity on the cover to include younger audiences but still kept it classy.

Popular rap artist other audiences.

Very classy keeping the usual theme.

Bright colours with popular model.

neutral colours and famous singer.

11/10/2023

Do now

3 words to summarise the brand identity of GQ: Classy, sharp, masculine.

3 words to summarise the brand identity of VOGUE: fashion, stylish, empowering.

Case study 1 Raheem Sterling

L.O:  to explore the context and cover star for case study 1.

We could compare these two covers using information from the previous slides by looking at the two cover stars because you can immediately see how David Beckham who is on the left is fully dressed unlike Jennifer Lopez who is on the right who is in a very revealing outfit. Also Jennifer has a full body shot is different to David who just has a close up of his face. The text around them both is also very different to each other.

GQ targets its audience by using male preferences because it targets males from the age of 30 to around 45. They have done this by using stereotypically male attractions and also by using male cover stars and cover stars that males would like and also text that would appeal that target audience.

GQ represents gender by making males the main subject and women a side subject.

HOMEWORK
Find out at least 5 facts about Raheem Sterling 

Our cover was published in 2019 August.

13/10/2023

Raheem Sterling GQ

L.O: To explore the context and cover star for case study 1.

Typography

Anything to do with the look of the text

colour choice 

size choice

The choice of typography:

All text is in sans serif text is also in bold

Colour palette:

Dark colours, metallic, red, white, grey, black.

This colour palette tells me that Jeremy Strong is supposed to look intimidating.

The layout for the magazine cover is a z shape because

Anchorage

Signs, images or phrases that can have different meanings

The image makes the reader think that he is an empowering man.

Looking very serious as he is staring right at the camera he is also looks like he is in a boxing ring ready to pounce.

Homework

1. Raheem Sterling is 28 years old and was born in Kingston Jamaica on the 8th of December 1994.

2. He is a footballer currently in Chelsea fc.

3. He has 3 children called Thiago, Tori-Sevyn and Thai-Cruz and a partner called Paige Milian.

4. He has been on GQ and STYLE magazine.

5. He has received the golden boy award in 2014.

01/11/2023

Do now

GQ has used a close up of Liam Gallagher and a black, grey and beige colour palette.

Raheem Sterling MBE is an English professional footballer who plays as a winger and attacking midfielder for Premier League club Manchester city and the England national team. Born in Jamaica to Jamaican parents, sterling moved to London at the age of 5.

Sterling was the fifth youngest player to represent England when he played against Sweden in 2012. 2016, Sterling was the most expensive player when he was bought by Manchester City.

In 2018 whilst playing against Chelsea Sterling was subjected to racist taunts from Chelsea fans. Sterling believes that the comments were from online.

Sterling was a victim of racial issues in his football career in 2018 when he was in a match against Chelsea and had racial taunts shouted at him by Chelsea fans. In December of 2018 after the match Sterling spoke up about his experience and try to spread awareness on racial equality for black footballers. 

Sterling is wearing wings to be like a guardian angel to other people who have suffered from racism. The title that says Guardian Angel is written in golden to be further seen as an angel.

03/11/2023

-Wearing wings to represent that he is a guardian angel to those who have been subjected to racism.

-Gold font colour has connotations with leadership.

-Confident in showing off tattoos even though he was judged for them by the media.

-Colour black in colour palette to show his fight for racism.

-Black wings show equality with other things that aren't human like angels for example (going against stereotypes).

-Wealth shown through jewellery.

Exam Question

Explore how this front cover of GQ magazine uses media language to communicate meanings.

-images

-text/written language 

-layout and design

This front cover of GQ magazine with Raheem Sterling as the cover star is being used to fight against racism in and outside of the football community. He is wearing black wings which is an unusual colour for wings because it represents equality and power. He is also wearing a lot of jewellery which represents his wealth and status, because in the past Raheem Sterling was subjected to racism when a newspaper article stated that it was unfair that he had bought is mother a house and that footballers were being payed too much. The wings are also a connotation for him being a guardian angel to people who may have also experienced racism towards them before.

Golden writing has also been used for the title and main cover to represent that Raheem is the leader and he can show other people the right way. The colour palette is also very dull which suggests that we should be looking mainly at Raheem's story. All of the text about Raheem is either in a bright colour or in golden so that we definitely make sure we look at him.

The shot type taken was a low angle shot to make him look powerful, the way he is posing also makes him seem very masculine. He is standing in a very powerful position to represent himself as being strong.

25 minutes.

08/11/2023

Gender representation: 

-powerful 

-wealthy

-strong

-stereotypical male footballer 

Exam question:

Gender has been represented differently for example Colin Kaepernick in the EBONY magazine is being represented as powerful and sophisticated whilst Robert Patterson in the Details magazine is being represented as 

10/11/2023

Do now

3 words to describe how gender is being represented on the cover on the board.

Powerful

Masculine

Important

I don't think ethnicity is being represented as diverse.

The choice to represent Sterling topless with his tattoos reinforces the stereotype of men as having to be hyper masculine, strong and muscular.

- Masculinity is represented as angry because he is wearing red and red connotes anger.

- The writing on the side is talking about black lives matter.

-  Close up of his face makes the cover seem very serious. 

Homework:

15/11/2023

Do Now 

Things associated with VOGUE magazine:

-fashion and lifestyle magazine

-aimed at wealthy people

-multi platform 

-uses designer/well known brands

WWW: great points, well supported and linked to context
EBI: use more accurate magazine terminology

Malala Yousafzai 

VOGUE

L.O:  To explore the context and cover stars for case study 2.

VOGUE is aimed at ABC1 fashion and style conscious women who are educated, wealthy and sophisticated.

Whilst it traditionally targeted an older female audience of 30-45 year olds, you could say that this audience has now broadened to appeal to, inspire and empower younger readers too.

VOGUE is a mainstream magazine, so it uses typical codes and conventions of print to construct the front cover.

Historically in magazines like VOGUE and others anyone that wasn't white was underrepresented until around 2017.

The Harry Styles magazine representing equality by a man not dressing stereotypically by wearing a dress. The Rihanna cover is representing racial equality. VOGUE targets their audience by using different genders and ethnicities. They are becoming more equal by using cover stars that. they. don't usually use.

5 facts about Malala:
-She was shot at the age of 15 the taliban because she went to school and took an exam.

-Malala fights for girls freedom and rights 

-She now lives in Birmingham 

-She is 26

-She graduated from Oxford University

Homework

Gender has been constructed quite similarly in these two covers, for example in the GQ one of Raheem Sterling is being represented as masculine, physically strong, wealthy and inspiring whilst the details magazine featuring Robert Patterson is being represented as masculine as well but in a different manner. For example the fact that he is in between a woman's legs tells us that he is being represented as powerful and wealthy. Gender has also been represented differently in these two covers because the cover of Raheem is a low angle long shot whilst he is shirtless and  wearing dark clothing and wings which makes him seem empowering and strong. The cover of Robert is a close up whilst he has a partly unbuttoned shirt and an unbuttoned jacket which gives the impression that he is not trying to look powerful but look serious or classy. Gender has been constructed by using dark colours to build up the foreshadowing of masculinity and power they are also both the main story's which makes them come across as important. On the cover lines it is pointing out their achievements.
 

17/11/2023

Malala Yousafzai VOGUE 

Case study 2

L.O: to explore the context and cover star for case study 2.

Malala is a 26 year old woman from Pakistan currently living in Birmingham UK. When she was 15 and coming home from school she was shot in the face by a taliban terrorist because thet found out that her and her father had a campaign that helped give young girls an education. She had to have a part of her skull removed to allow her skull to swell to save her. a few years after she had recovered she continued her campaign and her and her father created the Malala fund, she also won the Noble peace prize in 2014. VOGUE put her on one of their covers because she is an inspirational role model.

Cover analysis of Malala Yousfzai:

Main image

-The image is an eye level medium close up.

-Wearing red which connotes, strength, power and courage.

-Wearing jewellery to show feminism.

-Engaging eye contact with her which makes her appear as confident and strong.

Anchorage

-Colour palette is very bold because she is being different and strong

-The cover line with her name in it is in white on top of the red so that we look straight at who she is incase anyone doesn't know who she is.

Cover lines

-The text about her is in bold writing and cold colours to emphasise that she is the most important thing in the magazine.

-On the cover it says "surviver, activist, legend" because she is a survived being shot by the taliban and she gives other girls who were like her hope. 

Layout

-The VOGUE heading is in front of her to anchor her to the image to let the reader know she belongs on this cover.

- Following a traditional design layout

-VOGUE are making sure the reader knows that Malala is the main news by making all the other texts smaller black fonts. 

22/11/2023

Do now

Three ways media language has been used to construct meaning on this cover:

-Red clothing to connote strength and power.

-Her head is behind the VOGUE title to show that she is apart of it as much as anyone else.

-Wearing jewellery to show her feminism.

L.O: To explore the representations in case study 2.

VOGUE magazine (before 2017) was quite diverse all across the board with gender, ethnicity, religion and culture, although now they have become more equal.

We can see that there is no diversity because the only other two people that are spoken about on the magazine cover are two black people Jordan Dunn and Anthony Joshua.

But they have also represented Malala as powerful and strong within the magazine.

Being female according to this cover is being:

- Strong

- Having a powerful mentality 

- Dating people

- Fashion

These things aren't necessarily negative but are still stereotypically female's passions. 

Malala is being represented as very feminine because of what she is wearing for example her red flowing head scarf, and her gold jewellery. Her makeup also connotes her feminism, she is being represented as a survivor and not a victim.

Gender and ethnicity have both been represented in this magazine cover as partly stereotypical. For example VOGUE has made the colour palette grey/black which is neutral but shows control. with Malala wearing crimson red clothes to connote her power and courage. She is also stereotypically representing feminism by wearing gold jewellery and makeup. VOGUE has done this so that we can see equality within the magazine.

24/11/2023

Do now

Gender has been represented as powerful, feminist and inspiring.

L.O: to compare representations in magazine covers.

Similarities:

- Both wearing red to connote power

- The main cover lines are both in the same place and are white

- Direct address 

- Both have text about being empowering because they are both empowering inspirational women.

- Both wearing jewellery to show wealth

- Both have their hands in similar positions so that we look straight at their faces and mainly focus on just their faces.

- Both are represented as stereotypically femininity

Differences:

- Lizzo low camera angle level whilst Malala is higher to make Lizzo look more powerful whist Malala looks serious

- Different types of text on Malala's cover than Lizzo's because both magazines are based on different topics.

- Long shot for Lizzo and medium shot for Malala so we can see her religion and Lizzos is about her looking powerful and feminist

- Lizzo is being. portrayed as more glamorous and highly styled compared to Malala

Homework

This front cover of VOGUE uses media language to communicate meaning by using a colour palette with a strong meaning, for example Malala's red clothing and the red background is connoting power and strength within the magazine cover. The masthead of the magazine is in front of Malala's head to show that she belongs on this cover. The title that says "survivor activist legend" which is telling that she is iconic and an inspiration to others. The title in which states her name Malala in white writing is telling the reader that she is the main story and the main focus of this whole magazine and that the reader is needing to take notice of Malala's story first. The cover lines are connoting her strength and power and making sure that no matter where the reader is looking they will mainly see text about Malala's power and strength.

REP HWK:
A good comparison - well done

VOQUE COVER NOTES:
Good

VOGUE COVER MEDIA LANGUAGE:
Great analysis

VOQUE ML HWK:
WWW: Good ideas with some details to support
EBI: Don't forget you can bring in the other cover lines too - you don't have to just focus on the cover star.

VOGUE REP NOTES:
Good

VOGUE EXAM COMPARISON Q
Absent
It would be really good if you gave this a go Ella.