FILM C1

23/02/2024             Do Now

Warner bros, Disney, 20th century fox, dreamworks, paramount, universal, pixel, sony

Film Industry

L.O: To explore the aims and conventions of film posters.

Franchise-  a film series, or a collection of films, that share the same fictional universe or have been marketed as a series.

Distributor-Film distributors are the crucial connection between film producers and exhibitors. They must be able to identify the film's target audience. And they have to come up with creative ways to market the film so it can achieve box office success.

Hollywood major- The major studios that dominate Hollywood.

Teaser-an article, advertisement, short film, etc. that gives a small amount of information about a subject, product, etc. in order to make people interested in seeing or hearing more about it later.

Montage- A piece of work produced by combining smaller parts, or the process of making such a work

Ensemble cast- an approach to acting that aims for a unified effect achieved by all members of a cast working together on behalf of the play, rather than emphasising individual performances.

Tentpole film-one that is expected to make a lot of money, and also to help persuade people to spend money on products connected with it.

High-concept- considered easy to sell to a wide audience because it delivers upon an easy-to-grasp idea.

Enigma-The enigma code is a theory related to the efficacy of presenting a story or an advertisement. The enigma code contends that the story or ad is framed as a mystery.

1. The big 5 major Hollywood studios-Disney, Paramount pictures, Universal pictures, SONY, warner brothers

2. The main aim of a film marketing campaign-  generate excitement, give a little bit away, and excite and entice audiences to actually watch your film.

3. Marketing techniques- Trailers, social media, influencers, websites

4. Information a film poster needs to convey- The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tagline, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film.

5. difference between a teaser poster and theatrical poster-

Homework

The first James Bond movie was made in 1962 and it was called Dr. No there are now 27 movies. Ian Fleming was the writer of the movies, and he made the main character James Bond. The movies are based on a spy that never gives up no matter what. Daniel Craig is the first James Bond that people think of when spoken about. The typical target audience of James Bond is any age of 13-16. 

06/03/2024

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strong, brave, agile, British, smart, formal clothing.

In the poster we can see that all the people are stereotypically formal and all look very serious about their jobs. Bond is shown several times on the poster which implies connotations to dominance and being the main character. He also isn't holding a weapon which suggests that h is the weapon.They have represented gender by making the males be seen as the main character as they are the largest on the poster, but they have put Nomi near the top of the poster by James Bond to show that she also has a lot of importance, although the women all look very confident which suggests that women are starting to be presented as perhaps stronger than men which could mean Hollywood is being more open with gender. There is a variety of ethnicity's on the poster which tells us that the movie is equal, but the actors are. predominately white. Most the character are middle aged adults with Q looking a bit younger and James looking a few years older.

Homework

The No time to die James Bond Film poster has been represented as quite formal to link with James Bond’s formal wardrobe. I’m this poster James Bond is looking to the side which is showing his side profile on the poster, this could suggest that in this new movie we will see a new side to Bond  personality wise. On the poster the character have been placed almost by importance putting the most important characters near the top of the poster or making them larger to show their importance. The colour palette is predominantly blue which links to sadness and tears telling us that this will be a sad movie.  

13/03/2024

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Connotations for:

A black suit- formal, important, classic

The colour gold- Wealthy, powerful, high status

A power plant- destructive, radioactivity, energy

Film Posters

L.O: To analyse a historical film poster effectively.

At the start of the 20th century, many film depictions of minority ethnic groups supported the dominant stereotypes of the time: to be pitied, to be laughed at, the exotic or dangerous.

While society was progressing towards racial equality by the 1970s, some of these stereotypes were still in evidence in mainstream films.

In this James Bond movie "The man with the golden gun" we can see that the gender has been represented as male dominant. We can see this because of his suit and gun which gives him connotations of power and confidence with the direct address. 

This is seen with the women in this poster as they are all dressed in bikinis whilst the men are fully dressed in suits and ties, the women are also all trying to maybe grab thee man which could suggest that they are trying say that the women adore the men in this film (male gaze theory).

 The ethnicities on the film poster have been represented as predominantly white but there are other ethnicities which include the women in the centre of the poster. This suggests that during the 1970s Hollywood saw some progression towards racial equality. 

There are also power plants in the poster which people would have recognised because of the energy shortages that happened in the 1970s. 

20/03/2024                                                Distribution and marketing

                                                      L.O: to explore the process of film making

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Production- Creating a film 

Distribution- getting a film out into the world

Marketing- advertising and promoting the film

Exhibition- seeing the film

VOD- video on demand

DVD and SDV- streaming and digital video

Conglomerate- large company that owns smaller companies

Distributors need to work out and stick to budgets for both creating copies of the film and all the aspects of marketing

Consider release dates and theatrical windows.

1)United Artists Releasing and Universal Pictures.

2)United Artists Releasing- yes

Universal Pictures- no

3)Yes

4)30th September 2021 UK

8th October 2021 US

1-3) It is the first Bond film to be distributed by Universal pictures it was first owned by SONY and the lost a bidding war to Universal pictures. Universal pictures also holds the worldwide rights for physical home media.

Marketing and Promotion

-Celebrities are one of the number one ways films promote their film.

-Tag lines

-Trailers advertise and market films

-Marketing budgets often a quarter/ half of films budget

-Celebrities promoting the film on their social medias

-Releasing the movie at a time where a large amount of people would be able to see it in the cinemas

-poster

-teaser videos

-bill boards

Delays in the release effect the marketing because people who had time off to see the film when it was originally supposed to be released now have forgotten about the film and now don't have time to see it in its new release date. Must maintain interest from audience by keeping interest with different types of advertisement. 

22/03/2024                                             Marketing and Promotion

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Trailers, bill boards, social media, tag lines, teaser videos.

L.O: to explore the marketing methods in NTTD

Examples of some of the promotion used for NTTD: 

trailers, posters, sponsors, adverts, teasers, interviews with cast members specifically new cast members, had a popular artist's song as the opening song

Brands linked to the film (synergy): 

Aston Martin, Nokia, Land rover, Bollinger, omega, triumph, tom ford

The NTTD film had a world premiere in the royal Albert hall in London on 28 September 2021 before it came out in cinemas.

27/03/2024                                         Exhibition and regulation

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The delayed release of 'No time to die' was an issue for the team behind the movie because many of the things that were sponsored in the movie were not as popular as they were so they had to change a lot of scenes. There were less people that were excited to see the movie meaning less people ended up watching it. 

L.O: to explore exhibition and regulation in the film industry.

Exhibition

Exhibition is the process of exhibiting the film across a range of different media platforms.

Historically this used to only include cinema release, but as digital technology evolves so does the way in which we watch films.

Takes place in the following order:

1. cinema release

2. DVD release, pay per view (PPV) video on demand (VOD)

3. 'free to air' television ( available on standard tv and free to the viewer

In the last few years there has been in a massive change in the way audiences/viewers watch film. The rise of Netflix, Amazon Prime and other streaming sites has mad media film more easily accessible to viewers. They can stream digital copies straight to their TVs, laptops and more.

1. 31 day theatrical release window

2. 774 million dollars

3. no

4. news year day 2023

5. PPV, Amazon prime, apple tv

6. very successful made a lot of money 

Regulation

Film and video releases in Britain are amongst the most tightly regulated in the Western worrld.

Age restrictions re placed on all commercially released films by the BBFC and some are even expected to make cuts or alter the film to conform the guidelines.

When classifying films the BBFC consider:

context, themes, tone and impact etc.

1. 12A as it has moderate violence and infrequent strong language

2. Large age gap anyone over 12 can watch it in the cinema so a lot of money made. But age rating may give adults the impression that it wont be good enough or real enough.

3. 

17/04/2024

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12- home rating, recommended to people over the age of 12 

12A- cinematic release, anyone under 12 needs to be accompanied by an adult

                                                                  Audience appeal

L.O: to explore the uses and gratifications of films.

Reasons for using media:

-information

-entertainment

-education

-communication

                                        Uses and Gratifications Theory

Uses and gratifications is a theory from two men called Blumler and Katz that audiences take an active role in using the  media 

The theory states that an audience will use a media form for either one of the four reasons:

Personal identity

Information

Entertainment

Social interaction

Personal Identity

-Media products allows audiences to find role models and other people with similar values

-Use of media to reinforce personal values by coming closer to similar and desired products/ people

Information

-Any information can be learned through different forms of media

-The media keeps the audience informed with current events

-People can acquire information, knowledge and understand through media products

-Media allows the audience to gain an insight into other peoples lives

Entertainment

-Use of media to escape the humdrum of their boring everyday lives

-Access media forms to forget about worries and troubles for a while (escapism)

-To give a sense of happiness and release from the daily 'grind' (work, school, obligations)

Social Interaction

-The ability of media products to produce a topic of conversation between other people 

-Media products allows the audience to break down barriers of time/distance to communicate with others

-Media allows the audience to gain an insight into other peoples lives

People use social media for social interaction so that they can communicate with others without being with them at that time, for example if two people are long distance away from each other they could communicate to each other via snapchat. It can also help them to meet and talk to new people who have similar interests to them through instagram, facebook or TikTok.

Band 4.

-The audience would be entertained if they enjoyed action and adventure, the audience would also be entertained by the drama in this movie as well.

-The audience may meet up with their friends to watch the movie as they all have similar interests in the bond movies 

-Female audience members might share similar values to the new 007 and enjoy seeing a female 007

-  give the audience information different countries as they had many filming locations.

19/04/2024

Do Now

1. social interaction

2. information

3. personal identity

4. entertainment

 

Audience appeal

L.O:  to apply uses and gratifications to NTTD

Information-

website, film posters, film trailers, billboards, sponsorship

social interaction-

merchandise, film posters/trailers, billboards, sponsorship

entertainment-

film trailers, merchandise

The NTTD website offers social interaction as it shows you all their social medias, it also offers information about the filming locations, sponsorships, behind the scenes photos and information about the actors. It also has entertainment because the have the film trailers and posters.

Gratifications the audience would experience from the James Bond NTTD film trailer is entertainment values from all the action and adventure from within the trailer. For example one of the many scenes where Bond has a near death experience, one example of this is when he is trapped underwater and tries to swim up it causes suspension which the audience find entertaining.

24/04/2024

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3 things expected on a film franchises website:

trailers, merchandise, information about the filming locations

Film industry roundup

L.O: to consolidate our knowledge of the film industry and to apply it to exam style questions

- spent a lot of money to produce the set.

- they made the costumes compliment the actors

- costumes also link to characters personality

Exam Structure:C1, section B

Question 3: a stepped question that will focus on one of the four media industries we will look at (film, radio, newspaper and video games)

Question 4: a stepped question that will focus on audiences in relation to one of the four industries.

There are no unseen sources. You will need to use the case studies as examples.

Work to 1 mark- 1 minute

3a) name one of the companies that produces NTTD. 1 marks

3b) briefly explain what a media conglomerate is. 2 marks

3c) briefly what convergence is. 2 marks

3d) explain how films use technologies to reach audiences and promote the film. refer to NTTD to support your answer. 12 marks  

4a) identify two ways in which media producers categorise audiences. 2 marks

4b) briefly explain how NTTD target audiences. 4 marks

4c) explain why users visit the NTTD/007 website. Refer to uses and Gratifications theory in your answer. 12 marks

26/04/2024

Do now

1) questions in component 1 section B: 2

2) you work out the timing via the marks (1 mark per min)

3) each question will focus on audience

4a) identify 2 ways which media producers categorise audiences. 2 marks

4b) briefly explain how NTTD target audiences. 4 marks

4c) explain why users visit the NTTD website. refer to the Uses and Gratifications theory in your answer. 12 marks 

Homework

Users visit the NTTD website to find information about the movie and its production.