C2 music
Tuesday 04th of March 2025
Do now
1) 2
2) 70%
3) 35% 30%
4) entertain and inform to make money is the main purpose of all media
5) youtube, social media e.g. TikTok
Music videos and online media
L.O: component 2
1. why do artists/record labels create music videos?:
- for more money
- get the song more popular on different platforms
- show people the deeper meaning behind the song
- help promote artist/song
- help sell song
- promote artists other skills
2. why do audiences watch music videos?:
- entertainment
- find out more about the song
- find out more about what the artist is like
promotional tools:
- to convey meanings of the song
- to promote the artists identity and talent
- to make the video more popular
TLC- waterfalls
- mix of narrative and performance
- three women telling the story about two peoples troubled lives
Taylor Swift- The man
- narrative
- feminist
- colourful
Stormzy- superheroes
- narrative
- inspirational
Friday 07th March 2025
do now
1) to make money
2) to make more money promote the artist and the song
3) to make the artist known for other skills like dancing, to give the song meaning
4) performance, narrative
5) shot types, lighting, costumes lip syncing, direct address, close up of the artist
Stormzy superheros conventions:
- animated
- narrative ( showing a story)
- no lip syncing
- lots of wide shots
- close ups
- partially edited to the music
- close ups of the artist
- birds eye view
- references Chadwick Bose man at the end of the video
TLC waterfalls:
- lip syncing
- close ups of the artists
- tells multiple different stories
- edited to the beat of the music
- long shots used to show everything that is happening in a scene
- editing used to show different scenarios
- tells the story in the verses then says the solutions in the chorus
- different locations introduced with a birds eye view angle
Taylor Swift The Man:
- tells a story
- no lip syncing
- greed and aggression represented in the music video
- beat does not match the editing
- artist only features at the end of the video
- a few angles above the main character to show his status
The music industry
L.O: to explore the music industry and the role of music within it
- in the UK the music industry contributes billions to the economy; it is a massive global media industry
- the UK exports a lot of music around the world
- due to the changing way we consume music, the industry has faced many challenges lately
- most people download music or stream it rather than buying physical copies now
- streaming now accounts for 80% of music consumption in the UK
Stormzy streaming sites-
Taylor Swift streaming sites-
physical copies Taylor Swift offers:
- cds
- vinyl records
physical copies Stormzy offers:
- cassettes
- cds
- vinyl records
Ownership
- record labels are companies that make contracts with artists to release their music
- record labels fund the cost of producing distributing, and circulating music
- have separate production teams
- 3 major record labels
- warner music groups
- universal music group
- SONY music
- all have subsidiary record labels
- all horizontally integrated
- all parts of major conglomerates
Independents: can produce artists music and then go to majors to distribute it
Taylor Swift record label- universal
Stormzy record label- was universal now death jam owned by warner
Regulation
- BPI, run parental advisory scheme
- industry has regulatory guidelines in place for music products in Britain
- record label's responsibility to asses if the product is suitable for children
- parental advisory explicit content
- since 2014, all music videos on DVD now need to be classified if they would achieve a 12 certificate or above
Tuesday 18th March 2025
do now
1) for collection new trend
2) warner music groups, universal music group, SONY music.
3) development of digital technology
4) synergy in terms of media industries- when two different platforms help sell each other benefiting both
5) subsidiary record label- smaller record label that is owned by a larger conglomerate
Music audiences
L.O: to explore music audience appeals and fandom
- music plays an important part in the lives of many people as if it is often tied in with identity
- particularly associated with youth culture as many people discover their music genre as teenagers
- many genres have developed over time
- different genres, especially those that are less mainstream
The star persona
- the image of an artist that we see in the media is a very carefully constructed representation designed to appeal to their target audience; it is not 'real'
this includes:
- music and lyrics
- visual imagery ( MV, publicity shots, album artwork)
- design of any artwork, website and merch
- social media posts
- the persona also embodies different values and beliefs too
- this can change and develop over time as artists grow older
star persona for Taylor Swift:
Taylor Swift is shown as caring for her audience and very supportive on social media. She is seen as a stereotypical American woman with the way that she posts and dresses. She is quite often seen posting supportive comments to her fans and other artists online. She is also presented as a feminist as seen when she posted on instagram saying that she supports Kamala Harris. Supposed to try and be like she is running the account when she most likely is not.
star persona for Stormzy:
Stormzy is presented online as being very grateful and full of gratitude. He also seen as being an inspiration to his fans when he posts tweets about supporting others. Stormzy is also presented as being 'real' when posting jokes on twitter. He is also known for supporting black lives matter. It is presented that he controls his own instagram.
Tuesday 25th March 2025
Do now
1) performance, narrative, conceptual
2) two genres TLC commonly though to bring together- R&B and HipHop
3) media language used in waterfalls to create meaning- CGI, band status, ghost figures,
4) naturalistic expressionistic
5) representation in waterfalls- age, the band, ethnicity, gender
Taylor Swift: The Man
overview:
-The Man was released in February 2020 from her 2019 lover album
- currently has over 107 million views
- lyrics explore how differently she believes she would be treated if she was a man
- breaks conventions of a typical pop song music video
- video constructs a linear narrative by following the man's typical daily activities
- every day settings show places where women may experience sexism
- locations shows his wealth
- suit connotes education, wealth, importance
- yacht and tennis court connotes glamour and wealth
- the man is made to look like the false hero
- and then Taylor Swift is shows as the real hero at the end
- references to the wolf of wall street
- references to John McEnroe
Intertextuality: creates layers of meaning and references another text within a text
- winking at the camera shows excessive confidence and is very arrogant and irritating
- the money with his face on it shows he is smug and 'important'
- always in the centre of every shot to show that he is the main subject and main focus for the music video
- when in the tennis court he is shown to be aggressive and ignorant when throwing balls at the ref this shows that he is
- Taylor Swift praises the girl to show feminism
Context:
In the video men are represented as:
- having a massive ego
- being boastful
- being ignorant and arrogant
In the video women are represented as:
- following the males- dominated by males
- controlled
Friday 28th March 2025
Do now
1) no lip syncing
2) wolf of wallstreet, John McEnroe
3) how media language is used to create meaning in 'The Man': mise en scene outfits, gestures from wolf of wallstreet
4) false hero
5) areas of representation in 'Thee Man': gender inequality, gender (Taylor Swift)
Stormzy: superheros
L.O: to explore our contemporary case study
overview:
- released on 13th December 2019 ( the video didn't release until September 9th 2020)
- part of album Heavy is the Head
- music video was shown to schools in Glasgow, London, Dublin, Manchester after COVID 19
- directed by Taz Tron Delix
- produced by Argentinian animation studio 2viente
- in 2020 Stormzy donated £500,000 to the black heart foundation
- pledged to donate over £10,000,000 to help combat racial equality
conventions:
- subverting music video conventions:
- superheroes does not include the artist in the song
- video constructs a linear narrative
- urban setting in music video
- pink skies associated with hope, optimism and peace
- soft shades throughout video suggests more relaxed than his other videos
- Stormzy represents the Propp's 'hero' role
- Stormzy also fulfils the role of the 'donor' and possible 'dispatcher'
- cross overs with naughts and crosses, toy story, little simz, dedication for Chadwick Boseman at the end of the music video
- masks symbolise pandemic
- BLM protests
- merky Stormzy's brand in the video
clothing clothes and props:
- one of the props in the music video is the naughts and crosses books which is a book, play and series where racial inequality is represented which is why Stormzy has it in his music video showing the white police which has connotations to George Floyd
- the masks and dark clothing in the BLM protest connote how it happened in the pandemic
lighting:
- gold lighting suggests hope and trying to win
Context:
- the video contains many references to popular culture chosen to represent black culture in an empowering way
- the use of the Marcus Rashford shirt reflects social and political contexts at the time when successfully pressurised the UK government to keep free school meals in the pandemic
- having a girl represent the message also symbolises going against stereotypes
Representation:
- men
- woman
- Stormzy
- inequality
- family
- Stormzy is represented as a role model to the younger generations inspiring them
- showing education as the roots to empowerment
Tuesday 1st April 2025
do now
1) animated, no lip syncing
2) BLM protest, naughts and crosses
3) media language used to create meaning in superheroes: light colours to show hope and positivity
4) Stormzy
5) representation in superheroes: racial inequality, gender inequality
MV: Industry and audiences
L.O: to explore our contemporary case studies
Taylor Swift
Uses and Gratifications in Taylor Swift's 'The Man' :
Personal identity- relate to the meaning of the song and/or relate to people in it or some of the scenarios
Entertainment- fans may enjoy watching and listening to the song
Social- fans will interact with each other after seeing the music video
Theory: reception theory
Preferred audience: for female audience to feel empowered by the feminist message which would be able to campaign for gender equality. The representations in the video are also mocking stereotypes of men for entertainment purposes
Stormzy
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Uses and gratifications for Stormzy's superheroes:
personal identification- relating to wanting the empowerment
entertainment- people enjoy listening/watching
social- fans interact with each other after the music video or song was released
Online media: websites and socials
5 most important reasons:
- they make money each time somebody visits the site
- to help promote a new album or tour
- to direct fans to their social media accounts
- its a place to sell merchandise, an important revenue stream for artists
- to help promote their brand, through tie-ins to an album release date
Homework
How do music videos reflect the time in which they were made? Refer to Waterfalls (TLC, 1995) to support your points. [10]
Music videos reflect the time in which they were released through mise-en-scene like the costumes and make up. For example the music videos reflect ‘waterfalls’ was made in 1995 which is made clear by the make up and clothing that the singers are wearing. This is because the clothes and make up style is 90’s. Also another way in which waterfalls depicts the time in which they were made is through the editing and camera work. This is because the camera then and editing skills were not as advanced as they were then.
To continue, another way in which a music video reflects the time that it was made is through the style of music. For example, in ‘waterfall’ the music that TLC had created reflects the time the music video was made because that style of music was incredibly popular in the 90s
Friday 4th April 2025
music: websites and socials
L.O: to explore our contemporary case studies
Taylor Swift:
They make money each time some body visits the site
One reason that musicians have websites is so that they make money each time some one visits. For example, the very first thing you can see when you go onto Taylor Swifts website is promotion to download or stream her music also she has places where you can go shop her items.
To help promote a new album or tour
Artists have websites to help promote a new album or tour. We can see his as soon as you go onto Taylor Swift's website because she has her different eras on there and also a place where you can sign up to hear new updates.
To direct fans to their social media
Another reason that musicians have websites is to direct fans to their social media. For example, as soon as you go onto Taylor Swift's website and scroll to the bottom of the home page you can see links that send you to all of her social medias.
To promote their brand, through tie-ins to an album release
This is seen on Taylor Swift's website as soon as you press on it. For example, she has different portals on her home page of her website which can take you to where she sells her clothing and records as well as lots of different merchandise options on her page.
Stormzy:
They make money each time some body visits the site
One reason that artists have websites is to make money every time some one visits the site. For example, the first thing that you see on Stormzy's website is a portal that takes you to him and Raye's new song release and also pages where you can buy his merchandise.
To help promote a new album or tour
You can see where Stormzy is promoting his new album with Raye on his home page.
Uses and Gratifications (websites)
Taylor Swift
Personal identity
some one who is visiting the Taylor Swift will be able to find personal identity when listening to her music that is on there as they may relate to it also her social medias are on her websites and people who find Taylor swift relatable through her socials may find personal identity. Also she has a clear feminine message in her songs and website.
Information
On Taylor Swifts website there is a lot of information about her past tours as well as her music and different eras. You could also find information through her socials which are on her website.
Entertainment
People may be able to find entertainment on her website about her current songs as well as her merchandise including records, vinyls and clothing. There are also lots of different videos on her website including hr music videos.
Social interaction
fans will be able to communicate through Taylor Swift's tours and her social media. There is also interaction to Taylor Swift.
Stormzy
Personal identity
People may relate to Stormzy through his ethnicity as there is quite a few pictures of him which people may relate to.
Social media
- promote their new albums/merch/songs
- make new links with other artists
- connect with fans
- make money by promoting sponsors
- make money through collaborations
- building and maintaining a public image
- responding to any controversies
- promoting upcoming projects
- posting trailers
- launching their own personal brands
- highlighting their achievements
1) How can an artist use their social media profile to promote themselves?
posting about their new merchandise or posting teasers or trailers to help make their new music popular and to promote it before release.
2) How can artists use tweets to engage/attract their target audience?
they can post relatable and trending stuff on their social media or something that is popular at the moment to not only engage with current fans but also attract new ones.
3) What is a pinned tweet/post and when might it be used?
something that has been placed and kept on the top of a social media profile so that it doesn't get lost in feed people do it if they have something important for example, if an artist is promoting their new song or album they may want to keep it at the top of their profile so that it does not get lost and so that other people can find it if they want information on it.
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